Matcha Shop Sofia

A premium e-commerce platform specializing in high-quality matcha tea delivered in sustainable aluminum cans. Built with a focus on user experience and conversion optimization.

Problem

Traditional tea packaging creates waste and doesn't preserve freshness. Customers wanted a premium, sustainable way to enjoy matcha.

Solution

• Aluminum can packaging that preserves freshness and is 100% recyclable
• Subscription model with flexible delivery schedules
• Premium product photography and detailed origin stories
• Mobile-first design optimized for conversion

Tech Stack

• Next.js 14 with App Router for optimal performance
• Stripe for subscription management
• Sanity CMS for product management
• Tailwind CSS for rapid styling
• Vercel for deployment and edge functions

Results

• 40% increase in subscription sign-ups
• 95+ Lighthouse performance score
• 60% reduction in packaging waste